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Welcome to Nigeria Real Estate Blog Your gateway to Nigeria’s dynamic property market, offering insights on trends, investments, buyer guides, and more. Partner with us to reach a highly engaged audience of real estate enthusiasts, investors, and homebuyers. Our platform drives targeted exposure, helping brands like Prestige Paint and ARM Insurance generate qualified leads and boost visibility.

The Audience

Our visitors are decision-makers in the real estate space, actively researching properties, investments, and related services. Key characteristics include:

  • Age: Primarily 25-65 years old, encompassing young professionals, families, and seasoned investors.
  • Demographics: A mix of Nigerian residents and international readers (e.g., from the UK, US, and Europe) interested in Nigerian real estate opportunities, including diaspora communities seeking financing, building materials, or insurance.
  • Interests: Property buying/selling, market trends, home financing, renovations, and investments in high-growth areas like Lagos and Abuja.
  • Engagement: High-intent users who convert to leads—many require services like home loans, making it ideal for financial institutions like First Bank.

The Traffic

We deliver consistent, quality traffic focused on the Nigerian real estate niche. Statistics as of January 2026:

  • Page Impressions/Views: 250,983 (monthly average, from engaged users actively seeking properties including social media post).
  • Additional Reach: Over 15,000 social media followers across platforms like Tiktok, Facebook, and Instagram.
  • Newsletter Subscribers: 1,443 dedicated readers receiving weekly updates on market insights and opportunities.
  • Global Footprint: Includes international traffic, expanding your brand’s reach to foreigners eyeing Nigerian investments.

This targeted traffic has helped advertisers achieve up to 40% increases in qualified leads, with strong ROI in a surging market (e.g., 61.6% demand growth in Lagos).

Ad Sizes

We support standard, high-performing banner sizes optimized for desktop and mobile:

  • 750px by 200px (largest banner for high impact).
  • 750px by 90px (medium banner for balanced visibility).
  • 300px by 250px (sidebar box for targeted engagement).

Ad Locations

Banners rotate fairly alongside other ads to ensure exposure without overwhelming users. Choose from:

  • Top Header: Prime real estate at the top of every page—perfect for maximum impressions and brand awareness.

  • Sidebar: Consistent side placement for long-term visibility, ideal for retargeting engaged readers.

  • Inside Post: Blended seamlessly within articles for contextual relevance, driving higher click-through rates on content-related offers.

Updated Advertising Rates for Nigeria Real Estate Blog

We offer flexible pricing with discounts for longer commitments. All rates are in Nigerian Naira (₦) and exclude VAT. Custom packages available—contact us for tailored options.

  1. Banner Ad Pricing Per Placement & Ad Size (Monthly Rates)

    Ad Location 750x200px (Largest Banner, High Impact) 750x90px (Medium Banner) 300x250px (Sidebar Box)
    Top Header (Most Visible) ₦300,000 ₦250,000 N/A
    Sidebar (Good for Long-Term Visibility) ₦180,000 ₦150,000 ₦120,000
    Inside Post (Blended with Content) ₦250,000 ₦200,000 ₦150,000
  2. Bulk Discount Pricing for Banner Ads (Save more with long-term bookings—recommended for sustained campaigns)

    Duration Top Header (750x200px) Sidebar (300x250px) Inside Post (750x90px)
    1 Month ₦300,000 ₦120,000 ₦200,000
    3 Months ₦800,000 ₦320,000 ₦550,000
    6 Months ₦1,500,000 ₦600,000 ₦1,000,000
    1 Year ₦2,800,000 ₦1,100,000 ₦1,800,000

    3. Premium Bundle Pricing for Banner Ads

    (Get all locations: Top Header + Sidebar + Inside Post for maximum reach and ROI) (Save big with long-term commitments—ideal for high-ROI campaigns in real estate)

    Duration Base Rate (Full Price) Discounted Rate (Exclusive for Select Partners) Savings
    1 Month ₦475,000 ₦380,000 (20% off intro offer) ₦95,000
    3 Months ₦1,425,000 ₦1,140,000 (20% off) ₦285,000
    6 Months ₦2,850,000 ₦1,995,000 (30% off) ₦855,000
    1 Year ₦5,700,000 ₦3,000,000 (47% off) ₦2,700,000

     

    4. Sponsored Post Pricing (Custom articles to position your brand as an expert—great for thought leadership on topics like home financing)

    Package Description Cost
    Standard Sponsored Post One article (up to 800 words) published on the blog ₦150,000
    Featured Sponsored Post Article stays pinned on the homepage for 7 days ₦200,000
    Premium Sponsored Post Featured for 7 days + promoted via email & social media ₦300,000

    👉 Additional Promotion: Add ₦50,000 for a dofollow backlink (SEO boost) or dedicated social media shoutout.

How to Get Started

Ready to advertise? We make it easy:

Would you like a customized premium package with multi-location ads, social promotions, or international targeting? Reply to discuss options or request a proposal. Let’s drive leads for your business today! 🚀

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